Here is the advertisement used against Barry Goldwater in the 1964 election. Part of its effectiveness is that it never used Goldwater's name, but obviously points to what Goldwater wrote about himself, that nuclear weapons would be part of a national defense in his administration.
It was only used once and might be regarded as an early instance of what we all now call "negative campaigning."
It still sends chills up my spine when I see it.
Friday, November 9, 2007
LBJ Daisy ad: